Top 5 Beauty Retail Apps on iOS in Belgium: Q4 2024 Performance

In the fourth quarter of 2024, Belgium's beauty retail sector on iOS showcased varied performances among the top applications. Here's a detailed look at the trends for the leading apps based on Sensor Tower data.

ICI PARIS XL – Beauty saw a significant increase in weekly downloads, starting at around 1.5K in early October and peaking at over 3.2K by mid-December. The app also experienced a rise in weekly active users, growing from approximately 9K to 20.9K throughout the quarter.

Parfumerie Douglas maintained a steady climb in downloads, beginning the quarter with 1K and reaching nearly 2.3K by late November. Active users followed a similar upward trend, starting at 4.9K and ending the year around 5.9K.

Notino: profumi e cosmetici experienced fluctuating downloads, with a noticeable peak of 2.1K in mid-November. Active users showed a consistent increase, starting at 12.3K and reaching just under 17K by the end of November.

Rituals Home & Body Cosmetics had a steady download rate, ranging from 725 to 1.3K throughout the quarter. Active users varied, with a notable dip in early November before recovering to over 6.5K by mid-December.

KIKO MILANO - Makeup & beauty saw a sharp rise in downloads mid-quarter, peaking at 1.7K in late November. However, active users fluctuated, reaching a high of 1.3K before returning to around 290 by the year's end.

These insights highlight the dynamic nature of the beauty retail app sector in Belgium. For more detailed analytics and insights, visit Sensor Tower.